Company Culture Transformation for An European Aviation Group

My Client
European Aviation Group
Case Duration
3 Months
Year
2023
Country
Germany

Challenge

The client, a leading aviation group, struggled with internal disputes across hierarchies, particularly at top management level and among subsidiary companies. These conflicts had a detrimental impact on morale and overall performance. The CEO sought to establish a new, cohesive group culture to address these challenges. A boutique consultancy founded by McKinsey and Jung von Matt alumni was tasked with this project and asked me to take over to lead the project.

Approach

I led a team of consultants and we devised a comprehensive co-creation process that involved employees across hierarchies from airport personnel to senior management executives from around the world.

We segmented the project into four work-streams, each employing a different research method: focus group discussions, a leadership workshop, interviews with top management, and a quantitative group-wide survey.

Through in-depth qualitative and quantitative analysis of the collected data, we formulated a framework consisting of a set of visions, missions, and values derived from across the entire group.

In a final workshop with the CEO and the company board, we refined and selected the definitive elements to guide the group towards a unified direction.

Results

The CEO mentioned the new vision during a following press conference, marking the commencement of a significant company culture transformation. The newly crafted vision, mission, and set of values provided the foundational framework for this transformation, serving as the cornerstone for the aviation group's journey towards a more cohesive and effective corporate culture.

Reflecting on the impact, my client shared: "Demonstrated exceptional competence in project management with high-quality deliverables. Led the team with resilience through challenging situations, ensuring the successful realization of the new vision and cultural transformation."

"Vera is a highly motivated and thoughtful person who always acts in the best interest to deliver excellent results for the client and our team."

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Mark Reimer

Director, Monitor Deloitte

"High performing and agile execution of a large complex project. Very satisfied. Would be happy to work together again at any time."

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Michael Wolz

Commercial Director, GSK

"As a project manager she built an outstanding trust-based relationship with the team, proactively asking for and offering feedback and integrating this into her work. The analysis was very well executed."

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Partner

Consulting Firm

"High level of competence in project management, ensuring timely and high-quality delivery of work, leading the team through challenging situations with resilience."

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Benedict Löwnau

Senior Consultant, Jester Consulting

"Outgoing, open, and reliable. Great commitment and positive energy. Strong analytical skills."

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Daniel Morf

Digital Lead, MIGROS Industries

"Fantastic partner. Very organized.
Helped keep team focused and moving forward."

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Director

KKR Portfolio Firm

"She has exceptional skills in targeting high-net-worth individuals. Vera's ability to blend high-end aesthetics with effective digital strategies positioned us as a key player in the luxury market."

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Nikita Fahrenholz

Fahrengold, Co-Founder