CMO of an AI-customized Consumer Brand

My Client
D2C Skincare Brand
Case Duration
4 Months
Year
2019
Country
Germany

Challenge

I was appointed as the Interim Chief Marketing Officer for a growing AI-personalized skincare brand. The primary challenge was to enhance the brand's digital presence and market share in the competitive retail sector. The brand wanted to strengthen its growth, increase awareness and visibility in a highly saturated market.

Approach

To address these challenges, I spearheaded a comprehensive strategic overhaul of the marketing department. My approach included:

  • Coaching the marketing team to enhance digital outreach, focusing on customer engagement and ensuring consistent branding across all digital platforms.
  • Implementing robust Social Media, E-Mailing, Website, Events, SearchEngine Advertising (SEA) and Search Engine Optimization (SEO) strategies to boost the brand's online visibility.
  • Collaborating closely with the product teams to ensure that advertising content was in sync with product features and website enhancements. This multifaceted strategy required a deep understanding of digital marketing dynamics and a collaborative effort with various stakeholders within and outside the company.

Results

The implementation of these strategies led to a notable increase in digital engagement and sales. The brand experienced a significant improvement in website traffic and customer conversion rates. This strategic shift not only strengthened the brand's position in the market.

"Vera is a highly motivated and thoughtful person who always acts in the best interest to deliver excellent results for the client and our team."

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Mark Reimer

Director, Monitor Deloitte

"High performing and agile execution of a large complex project. Very satisfied. Would be happy to work together again at any time."

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Michael Wolz

Commercial Director, GSK

"As a project manager she built an outstanding trust-based relationship with the team, proactively asking for and offering feedback and integrating this into her work. The analysis was very well executed."

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Partner

Consulting Firm

"High level of competence in project management, ensuring timely and high-quality delivery of work, leading the team through challenging situations with resilience."

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Benedict Löwnau

Senior Consultant, Jester Consulting

"Outgoing, open, and reliable. Great commitment and positive energy. Strong analytical skills."

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Daniel Morf

Digital Lead, MIGROS Industries

"Fantastic partner. Very organized.
Helped keep team focused and moving forward."

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Director

KKR Portfolio Firm

"She has exceptional skills in targeting high-net-worth individuals. Vera's ability to blend high-end aesthetics with effective digital strategies positioned us as a key player in the luxury market."

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Nikita Fahrenholz

Fahrengold, Co-Founder